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Reimagining the Portfolio

 

The problem: Most have only explored a tiny fraction of the digital possibilities that the digital world represents to their offerings. Many are biased towards one aspect – e.g. digital marketing channels, internet of things, etc. Many are limited in their re-imagining of their offerings, and scared of cannibalizing existing value streams.

The solution: Consider digital embedded in products, digital augmentation of products, digital-only products, digital connection between products, digital extensions into other/new industries.